METHODS OF TRANSLATING MOVIE TITLES
DOI:
https://doi.org/10.31861/gph2025.855-856.146-155Keywords:
localization, cultural adaptation, psycholinguistics, marketing, translation strategyAbstract
The aim of this study is to analyze the methods of translating English-language film titles into Ukrainian and to identify the factors influencing their effectiveness and audience perception. The research is based on a comprehensive approach combining linguistic, cultural, psycholinguistic, and marketing perspectives. Methods include comparative analysis of original and translated titles, classification of translation strategies, and examination of localization practices and marketing studies.
The results demonstrate that effective translations combine accurate meaning transfer with cultural adaptation and consideration of local linguistic features. Successful examples show the use of modification, transcreation, and cultural adaptation strategies, ensuring clarity, memorability, and emotional appeal of the titles for the Ukrainian audience. Analysis of the evolution of film title translation over the past four decades indicates growing creativity, conciseness, and stylistic attractiveness in translations. Marketing research, interaction with focus groups, and the use of social media for immediate audience feedback play a crucial role in the modern translation process.
The novelty of this study lies in the integrated approach, combining linguistic, psycholinguistic, cultural, and marketing aspects of translation, which allows not only to assess the effectiveness of translations but also to predict trends in their development.
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