LINGUOCREATIVE CONVERSION POTENTIAL IN THE ENGLISH MEDICAL, SPORTS AND HOUSEHOLD SECTOR

Abstract

As the language of the analytic system, English has great creative potential  for the development of conversion as a highly productive form of word formation. We interpret conversion as a morphological transposition with a word-forming character within the framework of transposition theory. Our study deals with new conversives in the English fields of medicine, sport and household. We selected 329 examples of neologisms from the dictionaries. The study emphasises the 1950s and 1970s as a reflection of human life in the middle of the 20th century. This period was characterised by enormous social changes as a result of the Second World War and the rapid economic development of the post-war period. While we describe the 20th century as a period characterised by a further leap in the development of society, we describe the 2000s-2020s as the era of

 advanced computer technologies and global catastrophes faced by modern man.

It has been established that the emergence of conversives depends on the field under study: A greater number of new words were recorded in the field of medicine and sport (212 conversions) than in the field of everyday life (117 conversions). The results of the study show that conversion serves not only to replenish the vocabulary of the language, but also to recreate the conceptual picture of the world of the English-speaking society at a certain stage of history. A comparative analysis of the conversion-novelties in two time periods shows that the conversion-neologisms reflect the development of man in society, reflect the achievements in science, technology and art, and reproduce the global problems of mankind in the second half of the twentieth century and the beginning of the twenty-first century.