TRANSLATION SPECIFICS OF MANIPULATIVE INFLUENCE IN GERMAN-LANGUAGE MEDIA DISCOURSE

Abstract

The paper presents the analysis of linguistic means of manipulative influence in the modern German-speaking discourse. Nowadays, the media remains an important and no less influential part of a society. Mass media is the main source of human consciousness formation and public opinion correction. The topic of the thesis is the peculiarities of the translation of means of manipulative influence in modern German-language media discourse. The object of scientific research is the media discourse of modern German-speaking media. The relevance of the study is determined by the need to identify and study the mechanisms of verbal influence in media discourse, as manipulation in discourse is one of the current problems of the modern linguistics. To reach the goal, the paper considers the functional direction of media discourse, highlights the linguistic specifics of manipulation tactics, and determines the basic methods of translation of means of manipulative influence. The subject of the research is a comparative analysis of the application of translation strategies and methods of translation of means of manipulative influence. Various methods were used in the research: analysis, synthesis, induction, deduction, pragmatic, discursive analysis, critical discourse analysis, comparison, descriptive method, classification analysis, comparative analysis of source text and translation, as well as contrastive translation analysis. The materials of the research are news reports from the website of the Embassy of the Federal Republic of Germany in Ukraine, the Embassy of Ukraine in the Federal Republic of Germany, the news site Deutsche Welle in German and Ukrainian. The scientific novelty of the obtained results is to highlight the features of modern German-speaking media discourse, the typology of translation transformations for the transmission of verbal means of manipulative influence in German-language texts and their practical application in translation studies. The study is based on the tactics of manipulation. The verbal plane is represented by a number of linguistic means implementing the tactics. Tactics of manipulation presuppose the use of the technique of appealing to expert opinion, dramatization of the situation with the help of numbers and emotionally-colored vocabulary, imposition of positive and negative facts in the message, as well as use of euphemisms. In our work, we presented definitions, identified the main features and the functions of media discourse and did the comprehensive analysis of the content, structure and lexical-syntactic content, as well as the transfer of these characteristics in translation.