ПОНЯТТЯ TOURISM DESTINATION У РЕКЛАМНОМУ ТУРИСТИЧНОМУ ДИСКУРСІ АНГЛІЙСЬКОЇ МОВИ

Abstract

Present investigation aims at defining the notion tourism destination in English advertising tourism discourse. The end-goal of our paper is to pinpoint the difference between notions tourism destination and tourist destination as they are used interchangeably in English advertising tourism discourse and to outline their main differences.  
At the first stage of our analysis, we try to analyze the definitions of notion destination in general English as a main concept of tourism discourse, according to the definition of the World Tourism Organization. The next stage involves the study of definitions of notion destination in linguistic works. We outline three main directions in defining destination: (1) geographical location, (2) cognitive image, (3) affective image. Having analyzed the definitions of destination, we define it as a place with multilevel service organization aimed at satisfying all the needs of a potential tourist. 
The aim of the third stage is to analyse the definitions of tourist destination. It is seen as geographical location that attracts tourists and has a set of “necessary components” such as attractions, apartments and transport connections. Moreover, all these components should be interconnected to satisfy the needs and wants of a potential tourist.  
The fourth stage involves the study of the definitions of notion tourism destination. The definition of tourism destination splits into three categories: (1) geographical location, (2) social phenomenon, (3) dynamic system.
We understand tourism destination as amalgam with four main components: (1) tourism firms/agencies,(2) advertisement as marketing tool to promote the destination, (3) addresser’s and addressee’s intentions,(4) local tourist attractions.