Use of Bulgarian Media by Political Parties in Communication Processes

Abstract

Political parties in the communication process devote the article to the analysis of the use of Bulgarian media. The dependence of communication activity of political parties and mass media on transformation processes in the country is established. The importance of democratization of Bulgarian society was emphasized, which significantly contributed to the development of the country’s media. The process of changing the media landscape of Bulgaria during the transition from the socialist path of development to civil society is considered, quantitative and qualitative changes in the media, as well as the presence of foreign media in the country are shown. The process of transition in the late XX - early XXI century is described. Bulgarian press from almost total subordination to the state to a certain deregulation. The emergence of a large number of print and electronic media, representing alternative points of view and reflecting the full range of political life of the country. It is shown that the Bulgarian media are not a determining factor in the country’s political life, but they are quite active in influencing the political agenda, despite the fact that political power and the media are closely intertwined.