The role of communicative failures in the creation of Internet memes.

Abstract

The article deals with the notion of communicative failure as one of the key issues in communicative linguistics. The types of communicative failures are examined and the main causes that become a catalyst for the creation of Internet memes are analyzed.

Scientists in communicative linguistics mainly explore the processes that help to create the images of a «perfect speaker» or a «perfect listener», since the factors which contribute to successful communication are certainly one of the most important tasks in this field. However, taking into account all the key factors that may influence a communicative

act when using a language in the process of real  communication, there is always a place for linguistic asymmetry. Therefore, it is not surprising that one of the main issues in communicative linguistics is the phenomenon of communicative failure, its causes and consequences. Having analyzed a certain number of memes according to the generalized classification of F. S. Batsevych in order to identify the main reasons for the Internet memes formation, we conclude that communicative failure is a very popular phenomenon, which occurs constantly and everywhere, where interaction takes place. All types of communicative failures can serve as a background for Internet memes. In our future research, we intend to focus on exploring the strategies and tactics of the communicative act based on English-language

Internet memes.