Analysis of Media Campaign of Candidate for President of Ukraine V.O. Zelensky

Authors

  • Yana Voyevidko Master's degree in International Information, Yuriy Fedkovych Chernivtsi National University Author
  • Marharyta Oliinyk Master's degree in International Information, Yuriy Fedkovych Chernivtsi National University Author

DOI:

https://doi.org/10.31861/mediaforum.2019.7.271-284

Keywords:

election 2019, candidate for presidency of Ukraine, preelection campaign, V.O. Zelensky, media-campaign, agitation tools, “Sluga narodu” [Servant of the People], image, e-candidate

Abstract

The article examines the strategy of the presidential campaign of V.O. Zelensky. The emphasis has been made on a media tools of promotion of candidate’s image, that led Zelensky to win. Also there is a definition of target constituent and means of communication with him.

Downloads

Download data is not yet available.

References

Zelenskyi vs Poroshenko. Komik ta prezydent vidpovidaiut na sim odnakovykh pytan NV [Elektronnyi resurs]. – Rezhym dostupu: https://nv.ua/ukr/ukraine/politics/zelenskiy-vs-poroshenko-komik-ta-prezidentvidpovidayut-na-sim-odnakovih-pitan-nv-50013984.html

Marketynh Zelenskoho: upakovka dlia prezydenta [Elektronnyi resurs]. – Rezhym dostupu: https://biz.nv.ua/ukr/amp/marketingzelenskogo-upakovka-dlya-prezidenta-50015286.html

My ne pratsiuiemo na obraz Holoborodka. Didzhytal-huru Zelenskoho rozkryv NV sekrety yoho stratehii v sotsmerezhakh [Elektronnyi resurs]. – Rezhym dostupu: https://nv.ua/ukr/ukraine/politics/mi-ne-pracyuyemo-na-obraz-goloborodka-didzhital-guruzelenskogo-rozkriv-nv-sekreti-yogo-strategiji-v-socmerezhah-50015967.html

Start prezydentskoi kampanii u vytivkakh i provalakh kandydativ. Pidsumky tyzhnia [Elektronnyi resurs]. – Rezhym dostupu: https://www.radiosvoboda.org/a/election-race1-pidsumky-vyborchojihonky/29707554.html

Fenomen Zelenskoho. Preparovano, pid mikroskopom… [Elektronnyi resurs]. – Rezhym dostupu: https://www.ukrinform.ua/rubric-elections/2670208-fenomen-zelenskogo-preparovano-pidmikroskopom.html

Iakym ye mediinyi prostir potentsiinykh kandydativ u prezydenty. Analiz 200 000 novyn [Elektronnyi resurs]. – Rezhym dostupu: https://voxukraine.org/longreads/noks/index.html

Predvybornaia prohramma kandydata v prezydenty ukrayny 2019 Zelenskoho Vladymyra Aleksandrovycha ystochnyk [Elektronnyi resurs]. – Rezhym dostupa: http://vibori.in.ua/kandidaty/predvibornieprogramy/2385-predvybornaya-programma-kandidata-v-prezidentyukrainy-2019-zelenskogo-vladimira-aleksandrovicha.htm

Downloads


Abstract views: 46

Published

2019-12-23

Issue

Vol. 7 (2019): Mediaforum : Analytics, Forecasts, Information Management

Section

Статті

How to Cite

Voyevidko, Y., & Oliinyk, M. (2019). Analysis of Media Campaign of Candidate for President of Ukraine V.O. Zelensky. Mediaforum : Analytics, Forecasts, Information Management, 7, 271-284. https://doi.org/10.31861/mediaforum.2019.7.271-284