Сommunication Strategy of Ukraine Regarding the Countries of Latin America and the Caribbean (LAC)

Abstract

The article examines Ukraine's communication strategy for Latin American countries and Caribbean, stages of planning and implementation. It analyzes Ukraine’s strategic vision in developing new pathways of interaction with continents that have long remained outside the focus of Ukrainian diplomacy and the Ministry of Foreign Affairs. The study assesses Ukraine’s communication capacity in the Latin American and Caribbean (LAC) region, which has enabled the identification of new approaches and methods to counter Russian propaganda in the Spanish-language media space.

The communication capacity of Ukraine and the projects currently being implemented in countering Russian propaganda in the Spanish-language media space are considered. The article highlights the main directions of the communication strategy and multilateral engagement, as well as its strategic and communicative objectives. Economic and political cooperation, security collaboration, ecological and humanitarian dimensions are identified as priorities in the implementation of the strategy. The presence of Ukrainian embassies and the diaspora with media-related networks is emphasized as a decisive factor for communication efforts in the region. The realization of the strategy is made possible through the development of Ukrainian narratives, the support of public and cultural diplomacy, and the establishment of new partnerships in Latin America.